Resources search

Handbook for appropriate communication for behavior change. Culturally appropriate information/education/communication : elaboration and delivery

UNITED NATIONS EDUCATIONAL, SCIENTIFIC AND CULTURAL ORGANISATION (UNESCO). Division of Cultural Policies and Intercultural Dialogue
2001

Expand view

This handbook is part of the UNESCO initiative on HIV and culture. It deals with building culturally appropriate information/education/communication (IEC) material and processes. It aims to tailor the content and pace of action to people's beliefs, value systems, capacity to mobilise, and to modify international and national strategies and policies, project design and field work accordingly. It gives a conceptual introduction to the issue and then presents the methodological research to be carried out (evaluation of the current activities, understanding, sensitising and mobilising cultural references and resources accordingly). It then identifies proposed target audiences and their specific characteristics. It concludes by proposing appropriate IEC models combining message elaboration and delivery

E-bulletin