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The straight talk campaign in Uganda : impact of mass media initiatives

ADAMCHK, Susan E.
et al
September 2007

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This summary report presents the findings of an evaluation of the Straight Talk mass media communication programmes to inform youth in Africa about sexual and reproductive health, which have been implemented in Uganda since 1993. The campaign was delivered through a radio show and two newspapers - one aimed at primary school children and one at secondary school students

Community television for the poor : a scoping study. Final technical report. The one to watch, literally?

BACHELOR, S
SCOTT, N
EASTWICK, G
et al
2005

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A technical report on the use of community television. The purpose of the research was to explore the opportunities presented by digital convergence for locally produced and broadcast integrated television and radio for development education, development communication strategies and local content capture among the poor. The research confirms the starting premises of the research, that community radio is known to have strong developmental benefits; that there is a strong trend towards television, even among the poor; and that there will be new opportunities for audiovisual media presented by digital convergence. The report concludes that community television could play a huge role in empowering local communities

Involving the community : a guide to participatory development communication

BESSETTE, Guy
2004

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This manual argues that communication facilitates the development process. It conceptualises communication as interaction between and among the people whose development is being considered. In this way, communication becomes the development process itself, and the stakeholders - community members or their supporters who share an interest in the outcome - are development communicators as well. Using examples from environmental and natural resource management to illustrate participatory development communication, the manual is adaptable to other development areas, including health. It describes the root concepts of participatory development communication, a ten-step methodology for its application, and suggests communication tools appropriate to the approach. In an annex appended to the book, the author presents a summary of the changing perception of the relationship between the twin processes of communication and development. This adds a theoretical background to the material that gives it more depth for development researchers and practitioners for whom the book is intended, and will also be useful for development communication students

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