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Evaluation and utilization of traditional methods of communication in Cameroon's central, southern, eastern and extreme northern regions : case study 20

FOOD AND AGRICULTURE ORGANIZATION (FAO). Communication for Development Group
August 2003

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This study's main objectives are to evaluate traditional means of communication; to note their constraints; to select the traditional methods which can best be used for the diffusion of information and to devise a strategy for implementing the selected method of traditional communication. The methodology of this survey is based on the Active Method of Participative Research.
The study illustrates that the traditional media for communication in Cameroon are: the gong and songs accompanied by dances (in all of the surveyed provinces); the xylophone (in the center and south); griot [travelling poet] and balafon (in the east); colleagues of the traditional chiefs (Lawanes, Djaoros); and messengers of traditional chiefs or muezzins (extreme north).There are numerous constraints to using individuals in devising communications strategies: a lack of trained musicians, the lack of initiative on the part of the village elders, the disinterest of the youth, conflict among the different generations, the proliferation of modern communications technologies, the complexity of training in various methods, the possible alteration of messages, a lack of motivation and the slow speed of transmission. The study notes that the best methods for the diffusion of information in the regions surveyed in Cameroon are: the gong, the colleagues and messengers of traditional chiefs to organize village meetings in which reproductive health issues could be raised, singing and dancing, travelling poets and xylophones.
In order to devise effective strategies for conveying messages about reproductive health through these traditional methods of communication, traditional authorities must be engaged early on in the process and informed of the importance of these means of communication; qualified individuals must be identified as resources and others trained; and a training of trainers must be conducted

Spreading the word further : guidelines for research disseminating development research

FISHER, Julie
ODHIAMBO, Frank
COTTON, Andrew
2003

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[Publisher's abstract] This book is a product of the second phase of a DFID-funded KaR project that is aimed at increasing the impact of research through improved dissemination of the research process and findings. It develops the ideas from phase one of the project 'Spreading the Word: Practical guidelines for research dissemination strategies' (Saywell and Cotton, 1999) (Source record number 35244). Based on in-depth consultation with Southern agencies about appropriate methods and formats by which to share information and knowledge relating to development research projects, this book provides dissemination checklists and guidelines. It also provides a useful overview of the issues and more specific advise for anyone engaged in development-related research, whether as contractors, practitioners or donors, at all stages of the project cycle

Strategic stakeholder communications for strengthening health systems

TERRELL, Nena
March 2001

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This primer explores how a mix of targeted and mass communications can help bridge the science and art of making lasting health system improvements. It asserts that systematic communications have a direct effect on the sustainability and effectiveness of health policy programmes. It illustrates the uses of research-based communications to reach a range of diverse and critical stakeholders. Examples from the field and a case study show how even resource-poor initiatives can use traditional or available communications methods and media to to improve the chances for success

Hepatitis B vaccine introduction : lessons learned in advocacy, communication, and training

WITTLETT, Scott
January 2001

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Hepatitis B is especially dangerous for infants, since they may carry the infection for the rest of their lives without knowing it. Chronic carriers can infect others and are at risk of serious liver disease in later life. However, the hepatitis B vaccine, if provided, helps protect infants against these problems. The vaccine's introduction to developing countries only began in the late 1980s, but many countries still cannot afford to administer the vaccine to all children. This paper summarises the lessons learned about effective advocacy with decision makers, communication with parents and caretakers, and training health staff regarding hepatitis B, gained from over ten years of experience introducing hepatitis B vaccine worldwide. It also includes the WHO 'aide-memoire' on hepatitis B

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