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Social movement communication

The Communication Initiative
Ed
July 2005

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This issue of The Drum Beat focuses on 12 articles summarised from peer-reviewed journals which examine the communication strategies of various social movements around human and civil rights, health campaigns and ethical issues

Communication and natural resource management : experience/theory

FEEK, Warren
MORRIS, Chris
et al
2003

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This book has been written as a tool for people involved or interested in communication and natural resource management who seek a better understanding of how different theories and strategic change principles relate to actual practise. It relates a variety of theories and change principles in simplified, almost schematic form, to a series of real initiatives in the field through interactive 'experiences'. Each 'experience' is organised around a theme, a learning objective, a description of an actual natural resource management and communication initiative, and one or two theoretical lenses through which to analyse the initiative. The idea is not to 'discover' the right approach but rather to create an interactive space that enables you to reflect on what might work in your own context and also on how different contexts may require different approaches, principles and theoretical frameworks. People working in development fields other than natural resource management will also find this book very useful

Bridging research and policy : an annotated bibliography

HOVLAND, Ingie
DE VIBE, Maja
YOUNG, John
2002

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An extensive annotated bibliography of 100 documents relevant to 'bridging research and policy'. Mainstream literature is supplemented with alternative viewpoints. The bibliography has been divided into three key themes ('bridging research and policy: the political context', 'the actors: networks, organisations, individuals', 'the message and the media'), including 'new' subject areas that may be useful (eg social psychology, media studies, marketing and communication). The entries are listed alphabetically by author, and then cross-indexed by theme, and by academic discipline

Advocacy tools and guidelines : promoting policy change

SPRECHMANN, Sofia
PELTON, Emily
2001

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This manual provides "a step by step guide for planning advocacy initiatives, as well as advice for successful implementation. They are intended for country office program managers who wish to include advocacy in their programs. These guidelines will help you to: Learn about advocacy concepts and advocacy vocabulary; Analyze policies that lie at the root of poverty and discrimination; See how advocacy can help you increase your impact; Devise a strategy to achieve your advocacy aims; Acquire essential skills to help you become an effective advocate"

RBM advocacy guide

ROLL BACK MALARIA
2000

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A practical guide to advocacy work around malaria, including useful facts and statistics, and detailed information on advocacy strategies for social change. It presents a comprehensive tool for telling others about the Roll Back Malaria partnership and influencing their thinking around malaria control. It outlines four basic steps that are essential for an effective advocacy initiative: gathering the facts, packaging the message, working with the media and mobilising others. It contains specific examples and creative ideas. Political protocol, media etiquette and social values vary widely from country to country and the guide suggests cultural sensitivity. There is an advocacy resources chapter where readers may borrow successful ideas from others to creatively adapt and apply to their own situations and campaigns

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