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The first mile of connectivity : advancing telecommunications for rural development through a participatory communication approach

RICHARDSON, Don
PAISLEY, Lynnita
Eds
1998

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Begins with the need to work at the 'first mile' of connectivity - essentially the prevailing conditions for rural communities - when discussing the value of new information communication technologies. Emphasises people and the communication process, and the various factors of community dynamics and context that frame any communicaiton initiatives, not the technology . Chapters cover a range of examples of participatory communication methods, such as Participatory Rural Communicaiton Appriasal, and the training of 'community animators'. Looks at examples of rural telephony and radio, telecentres, video and the Internet, and also discusses some issues connected to telecommunications infrastructure and regulation, such as rural networking co-operatives and parterships with the private sector

Health communication on the Internet : an effective channel for health behavior change?

CASSELL, M M
JACKSON, C
1998

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This article presents a theoretical rationale for using the Internet to conduct persuasive public health interventions. Through an examination of the conceptual bases of persuasion, it is posited that the World Wide Web and other Internet-based resources have many of the characteristics necessary for persuasive communication and may, in fact, constitute a hybrid channel that combines the positive attributes of interpersonal and mass communication. The notion that the Internet features many of the persuasive qualities of interpersonal communication makes it a prime candidate for the application of key behavioural science theories and principles to promote healthier behaviours. The broad reach that the Internet shares with many mass communication channels indicates an economy to Internet-based efforts to communicate with large audiences. It is concluded that if the Internet can be used for persuasive health communication and its reach continues to expand, it is time for public health professionals to explore the design and evaluation of Internet-based interventions directed at health behaviour change

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