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Evaluation and utilization of traditional methods of communication in Cameroon's central, southern, eastern and extreme northern regions : case study 20

FOOD AND AGRICULTURE ORGANIZATION (FAO). Communication for Development Group
August 2003

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This study's main objectives are to evaluate traditional means of communication; to note their constraints; to select the traditional methods which can best be used for the diffusion of information and to devise a strategy for implementing the selected method of traditional communication. The methodology of this survey is based on the Active Method of Participative Research.
The study illustrates that the traditional media for communication in Cameroon are: the gong and songs accompanied by dances (in all of the surveyed provinces); the xylophone (in the center and south); griot [travelling poet] and balafon (in the east); colleagues of the traditional chiefs (Lawanes, Djaoros); and messengers of traditional chiefs or muezzins (extreme north).There are numerous constraints to using individuals in devising communications strategies: a lack of trained musicians, the lack of initiative on the part of the village elders, the disinterest of the youth, conflict among the different generations, the proliferation of modern communications technologies, the complexity of training in various methods, the possible alteration of messages, a lack of motivation and the slow speed of transmission. The study notes that the best methods for the diffusion of information in the regions surveyed in Cameroon are: the gong, the colleagues and messengers of traditional chiefs to organize village meetings in which reproductive health issues could be raised, singing and dancing, travelling poets and xylophones.
In order to devise effective strategies for conveying messages about reproductive health through these traditional methods of communication, traditional authorities must be engaged early on in the process and informed of the importance of these means of communication; qualified individuals must be identified as resources and others trained; and a training of trainers must be conducted

Measuring the difference : guide to planning and evaluating health information outreach

BURROUGHS, Catherine M
WOOD, Fred B
September 2000

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This guide presents a programmatic and goal-orientated approach to outreach activities. The premise of this approach is that evaluation is an integral part of programme development: planning and evaluating an outreach initiative is one and the same process, and asking the right questions at the beginning is essential for getting useful results at the end. The guide is practical in purpose, with checklists, worksheets and examples, but also heavily theory-based, offering a range of methodological possibilities and strategies. The guide should be useful to community organisations, libraries, clinics or other groups seeking to affect the capacity of individuals or communities to use health information resources and to address barriers to access, through simple or complex outreach projects. It is not specifically written for developing-country contexts

The paradigm of communication in development : from knowledge transfer to community participation : lessons from the Grameen Bank, Bangladesh

FUGELSANG, A
CHANDLER, D
1997

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This case study describes in some detail the communication methodologies in a cooperative bank in Bangladesh, which relies on the participation of landless people. The paper describes and analyzes the bank's approach to external and internal communication and information processing, its methods of information, management and decision-making - features of the Bank's organization and functioning which have played a significant role in its success

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