A guide to lobbying and advocating in the United States by mobilising others, contacting congressional representatives, and using the media (eg newspapers)
This handbook presents key principles and steps in developing and evaluating health communication program for the public, patients, and health professionals. It expands upon and replaces two earlier publications titled Pretesting in Health Communications and Making PSA's Work. Referring primarily to the context of the United States, the guide discusses specific steps in program development and includes examples of their use. Sources of additional information on each subject are included at the end of the chapters
This book looks at the challenges of delivering important health messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. It also looks at basic theories of communication and behaviour change and focuses on where they apply and where they don't. Although written for the context of the USA, the principles of adapting health messages to the needs of minority populations may have relevance in developing countries