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With the support of multitudes : using strategic communication to fight poverty through PRSPs

MOZAMMEL, Masud
ODUGBEMI, Sina
Eds
2005

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This book is timely and relevant. It makes the crucial point that while building support for Poverty Reduction Strategies (PRSs) is vital to success, such support will not happen without planned, deliberate and sustained efforts to involve the citizenry in an open and inclusive process of two-way communication. This is what is meant by strategic communication. The book gives case studies from all over the world, provides good graphical analysis to prove findings. It was produced in order to improve the chances of success of PRSs in two ways; to show policymakers how strategic communication can help them to achieve some of their objectives in formulating and executing effective PRSs; and to give those actively engaged in the execution of PRSPs guidance on best practice as well as lessons from a community of practice spread around the world

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