Designed primarily as a field guide for development workers and extension staff, this handbook provides a simple, easy-to-follow procedure for planning cost-effective and appropriate communication programmes. Steps include: situation analysis, baseline surveys and a range of participatory tools and techniques to profile exisiting communication channels and methods, and develop appropriate communication programmes. It can be used as a reference for conducting participatory rural communication appraisal (PRCA) in the field as well as a training guide for capacity building in PRCA
This study's main objectives are to evaluate traditional means of communication; to note their constraints; to select the traditional methods which can best be used for the diffusion of information and to devise a strategy for implementing the selected method of traditional communication. The methodology of this survey is based on the Active Method of Participative Research.
The study illustrates that the traditional media for communication in Cameroon are: the gong and songs accompanied by dances (in all of the surveyed provinces); the xylophone (in the center and south); griot [travelling poet] and balafon (in the east); colleagues of the traditional chiefs (Lawanes, Djaoros); and messengers of traditional chiefs or muezzins (extreme north).There are numerous constraints to using individuals in devising communications strategies: a lack of trained musicians, the lack of initiative on the part of the village elders, the disinterest of the youth, conflict among the different generations, the proliferation of modern communications technologies, the complexity of training in various methods, the possible alteration of messages, a lack of motivation and the slow speed of transmission. The study notes that the best methods for the diffusion of information in the regions surveyed in Cameroon are: the gong, the colleagues and messengers of traditional chiefs to organize village meetings in which reproductive health issues could be raised, singing and dancing, travelling poets and xylophones.
In order to devise effective strategies for conveying messages about reproductive health through these traditional methods of communication, traditional authorities must be engaged early on in the process and informed of the importance of these means of communication; qualified individuals must be identified as resources and others trained; and a training of trainers must be conducted
This article reviews the current literature on the subject, and also highlights three key methodological issues to be addressed: how to assess the degree and quality of participation; how to measure the costs and benefits of participation to the stakeholders involved; and how to assess the impact of that participation on desired project outputs, project performance and sustainability. An annotated bibliography is also provided
Begins with the need to work at the 'first mile' of connectivity - essentially the prevailing conditions for rural communities - when discussing the value of new information communication technologies. Emphasises people and the communication process, and the various factors of community dynamics and context that frame any communicaiton initiatives, not the technology . Chapters cover a range of examples of participatory communication methods, such as Participatory Rural Communicaiton Appriasal, and the training of 'community animators'. Looks at examples of rural telephony and radio, telecentres, video and the Internet, and also discusses some issues connected to telecommunications infrastructure and regulation, such as rural networking co-operatives and parterships with the private sector
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