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Participatory communication strategy design : a handbook

MEFALOPULOS, Paolo
KAMLONGERA, Chris
2004

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This handbook on participatory communication strategy design (PCSD) has been prepared as a training and field guide for designing, implementing and managing communication for development strategies for field projects. The handbook focuses on the process of planning a communication strategy design in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. PCSD has been prepared primarily as training and reference material to be used during workshops for communication skills development, as well as a guide for participatory communication strategy design in the field

Methodological guide for designing and implementing a multimedia communication strategy

COMMUNICATION FOR DEVELOPMENT GROUP
2002

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This manual describes the process of drawing up a multimedia communication strategy. It describes general principles for planning communication for development, and goes into some detail about how to apply these principles. Sections cover situation analysis, drawing up a strategic framework, validating the strategy, and implementation of the communication plan

Voices for change : rural woman and communication

BALIT, Silvia
COMMUNICATION FOR DEVELOPMENT GROUP
1999

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This book describes how, in the current climate of political and socio-economic change, communication can play a decisive role in promoting food security and rural development. By fostering a dialogue between rural people and other sectors of society, communication processes can empower both women and men to provide information and knowledge as a basis for change and innovation. It can give rural women a voice to advocate changes in policies, attitudes and social behaviour or customs that negatively affect them. The book briefly explores these complicated ideas, focussing on how communication processes can be harnessed. It then describes how different technologies, from the internet, video and radio, to traditional media, can be used. It is illustrated with brief case studies throughout

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