Participatory communication strategy design : a handbook

MEFALOPULOS, Paolo
KAMLONGERA, Chris
Publication Date 
2004
111 p

This handbook on participatory communication strategy design (PCSD) has been prepared as a training and field guide for designing, implementing and managing communication for development strategies for field projects. The handbook focuses on the process of planning a communication strategy design in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. PCSD has been prepared primarily as training and reference material to be used during workshops for communication skills development, as well as a guide for participatory communication strategy design in the field

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