Methodological guide for designing and implementing a multimedia communication strategy

COMMUNICATION FOR DEVELOPMENT GROUP
Publication Date 
2002
44 p

This manual describes the process of drawing up a multimedia communication strategy. It describes general principles for planning communication for development, and goes into some detail about how to apply these principles. Sections cover situation analysis, drawing up a strategic framework, validating the strategy, and implementation of the communication plan

Meeting:Methodologies for designing and implementing multimedia communication strategies and national communication policiesNiamey, Niger1-5 April 2002 Series:Communication for Development Manual 2 

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