Methodological guide for designing and implementing a multimedia communication strategy

COMMUNICATION FOR DEVELOPMENT GROUP
Publication Date 
2002
44 p

This manual describes the process of drawing up a multimedia communication strategy. It describes general principles for planning communication for development, and goes into some detail about how to apply these principles. Sections cover situation analysis, drawing up a strategic framework, validating the strategy, and implementation of the communication plan

Meeting:
Methodologies for designing and implementing multimedia communication strategies and national communication policies
Niamey, Niger
1-5 April 2002
Series:
Communication for Development Manual 2
Regional Focus 
Language 
Type of material