Involving the community : a guide to participatory development communication


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143 p

This manual argues that communication facilitates the development process. It conceptualises communication as interaction between and among the people whose development is being considered. In this way, communication becomes the development process itself, and the stakeholders - community members or their supporters who share an interest in the outcome - are development communicators as well. Using examples from environmental and natural resource management to illustrate participatory development communication, the manual is adaptable to other development areas, including health. It describes the root concepts of participatory development communication, a ten-step methodology for its application, and suggests communication tools appropriate to the approach. In an annex appended to the book, the author presents a summary of the changing perception of the relationship between the twin processes of communication and development. This adds a theoretical background to the material that gives it more depth for development researchers and practitioners for whom the book is intended, and will also be useful for development communication students

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